The Hong Kong International Licensing Show is one of the most licensing-focused exhibitions in the region. The key objectives of the event are:

■ to assist licensors and licensing agents to search for partners and expand their regional licensing network in Asia, in particular in Chinese mainland; and
■ to provide a one-stop platform for people involved in the licensing business (licensors, licensing agents, licensees, advertising & marketing agencies, brand builders, legal advisors and design professionals etc.) to feature, source and promote new properties & licensing-related services.