[Brand Story]

KEEP CALM AND CARRY ON

- It is a motivational poster produced by the British government to boost morale among British citizens in 1939, months before World War II, when a massive air bomb was predicted.

Since its discover in a bookstore in 2000, the poster has been employed as a design of various items (a variety of props) and has produced many parodies, including slogans from various reganizations.
It has become widely known around the world as it is used to mean "Continue what you are doing" and "Continue what you are doing.“
Considering the British tradition of the crown, the company plans to launch a classic design product in 40s, 50s and a product of the stylish design in the 20s and 30s widely well known.
Sometimes it is used to satirize a phrase, and sometimes it is used as a parody advertising by changing some phrases in other industries or sectors.
To further promote the brand of KEEP CALM AND CARRY ON.
Famous American singer Beyonce selected a Korean designer named PYH and gave the colabo product to celebrity at NewYork, Paris, Shanghai Fashion Show and Seoul Fashion Week.

[Product Description]

· Compact Memo Pad
- Compact design, inside structure.
· Free size pen clip.
· Change International standard note.
· High Quality

- Handmade finish touch

- Special parts

- Italian leather, Vegetable leather used.

· Luxury Vegetable leather.(Italy, Germany, Turkey)

- leather turning brown color after tanning.

· Brand logo

- Cowhide digital Printing.

[Product Features]

· Size : 140 x 214 x 7mm

· Weight : 200g

· Configuration

· Material : Italian vegetable leather

- Various colorful leather

· Country of origin : Korea

KEEP CALM AND CARRY ON Compact and stylish style Memo pad

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