New Era Cap Announces Three-Year Licensing Agreement With Korean Baseball Organization

Friday, March 21, 2008
New Deal Authorizes New Era to Make Caps For all Eight KBO Teams

BUFFALO, N.Y., March 21 /Xinhua-PRNewswire/ -- New Era Cap Co., Inc., the leading headwear designer and manufacturer, announced today a three-year licensing agreement with the Korean Baseball Organization (KBO) with the Lotte Giants and Samsung Lions the first KBO teams to don New Era on-field fitted caps for the 2008 season. This new deal, which will take effect immediately, will also give New Era sponsorship rights including in-stadium signage in the ball-parks of the agreeing teams as well as key ads that will be placed in various magazines, plus bus, subway and cable sports TV placements.

( Photo: http://www.newscom.com/cgi-bin/prnh/20080320/NYTH051 )

"New Era is proud to launch a relationship with the KBO," said Andrew Wood, Representative Director for New Era Cap Asia Pacific. "This deal will further enhance our Asian influence and will no doubt help us build upon our already strong international relationships. Moving forward we expect up to six teams to wear our caps in the 2009 season and hope to have all eight KBO teams wearing New Era on-field caps in the near future."

The Korea Baseball Organization (KBO) of South Korea is the country’s professional national baseball league. It was founded with six teams in 1982 and currently has eight. The teams are named after the sponsoring companies. The KBO is comprised of the KIA Tigers, Samsung Lions, Lotte Giants, Woori Heros, Hanwha Eagles, SK Wyverns, Doosan Bears and LG Twins. New Era will be a proud new sponsor of the KBO beginning with the start of the 2008 season which opens up on March 29, 2008. The new caps will be available in KBO concession shops, hypermarkets, multi-sports shops (Footlocker, The Athletic Foot, etc.), franchise shops and other premium retailers.

New Era Cap

Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company’s core markets include Action Sports, Children, Fan, Suburban, Women and Fashion/Lifestyle. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.

SOURCE New Era Cap Company, Inc.