Caerus AGs Dating Factory to Power World Dating Partners New Infrastructure

Friday, September 10, 2010

Zug, Switzerland, September 10, 2010 --( Existing partners will be able to operate sites on both platforms to ensure that there will be no negative effect on their existing revenues, conversions and website rankings. Dating Factory’s technical staff will work in close cooperation with World Dating Partners staff to give their partners the opportunity to generate the most value from the enhanced technology. Members will profit from the cross communication between databases effectively doubling the choices they have for meeting people, which will result in higher activity and better conversions for partners.

CEO of Dating Factory Tanya Fathers says:

"We are pleased to provide our technology to such a recognisable brand as World Dating Partners. Dating Factory is a next generation white label dating and affiliate network. We constantly stay ahead of the market by continuing to invest in innovation and our technology to deliver customers and partners the best possible experience as marketers or daters."

Chairman of World Dating Partners Peter Albinsson says:

"Since taking over the company less than a year ago we have implemented many improvements and changes to the structure of the business. The latest step was to upgrade the platform to deliver a more scalable and customizable service for our members and better conversions to our partners. Working with Dating Factory was an easy decision after we had evaluated our options."

WDP partners will benefit from their multi-lingual service, extensive administration area with statistical and demographic information, highly customizable websites with a comprehensive set of promotional tools, their own affiliate and referral system and importantly shorter payment cycles.

Dating Factory brings to the table its top converting consumer dating sites, adult dating and casual dating websites. These categories are split into multiple targeted niches within the larger niche markets.

About World Dating Partners:

World Dating Partners is a global private label dating platform available in multiple languages. World Dating Partners was the first platform to develop the opportunity for its’ partners to operate in niches. The platform was launched early in 2005 and is one of the top private label brands in the market today.

About Dating Factory:

Dating Factory is the newest and fastest growing private label dating platform. Since its launch in September 2009 it operates in 11 languages. Dating Factory offers a unique niche data base segmentation and delivers conversions at the highest level. Dating Factory has primarily focused on the high performing non English speaking European markets, where choice has been sadly lacking when it comes to private label dating vendors.

Dating Factory provides a complete administration interface, offering multiple revenue streams and multiple ways to monetize dating site traffic.


Contact Information:
Caerus AG
George Carter

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