Providing Customers with a Transparent Energy Supply
Mary Powell, President and Chief Executive Officer, Green Mountain Power, a speaker at the marcus evans Distribution Technology & Innovation Summit Spring 2012, on providing customers with a green, clean and affordable energy supply.
New York, NY, May 5, 2012 - (ACN Newswire) - "Power utilities must continue to improve the value proposition provided to customers and do it in a way that provides state of the art energy solutions, combined with a clean and affordable green energy supply," says Mary Powell, President and ChiefExecutive Officer, Green Mountain Power. It is critical to break down the walls of communication, and continually re-invent your organization to better serve customers, she adds.
A speaker at the upcoming marcus evans Distribution Technology & Innovation Summit Spring 2012, in Hollywood, Florida, April 26-27, Powell discusses the importance of keeping consumers content by providing value.
- How can energy utilities create a brighter and cleaner future?
One way to accomplish this,in states that have not de-regulated, is for organizations to pursue a path to ramp up utility-owned renewable power generation as well as cost effective customer scale renewable programs.
It is advisable to reinvent the utility to become fast, fun and friendly in terms of how we relate to our customers. Break down the walls of communication, both literally and figuratively, within the organization and with customers. Remodel processes to focus on customers and reduce costs while ensuring fast and effective communication.
- What are the ingredients to a successful utility?
Organizations that stay in touch with the customer and examine consumer behavior will be successful. It is important to see the industry from a customer's perspective to better understand what they want and when they want it. They want us to make their lives easier, not more complex.
One size rarely fits all. The smart grid will enable utilities to have deeper, broader relationships with certain customer segments. Figure out how to differentiate between your customers and provide them with the information they need to help with adoption. These are the companies that will thrive. For example, some customers are very interested in smart meters and will want to dig into rates and transform into smarter appliances while others may be very content with just realizing the benefits of more effective outage management and smarter diagnostics for high bill complaints
Utilities must be ready to help, but never cross the line and push customers in a direction they do not want to go.
- Why do you believe efficiency is crucial in today's rapidly evolving environment?
Vermont is an early adopter of energy efficiency. It is a key part of how we are meeting the demand of the future by reducing the demand of the future. There is nothing more cost effective than the kilowatt you do not use.
- Any final comments?
Utilities must continue to improve the value proposition provided tocustomers and do it in a way that provides state of the art energy solutions, combined with a clean and affordable green energy supply.
About the Distribution Technology & Innovation Summit Spring 2012
This unique forum will take place at TheWestin Diplomat Resort & Spa, Hollywood, Florida, April 26-27, 2012. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on resolving vulnerabilities of the North American power grid, modernizing the system with innovative Smart Grid technologies and advances for a sustainable energy future. Formore information please send an email to firstname.lastname@example.org or visit the event website at www.dti-summit.com/MaryPowellInterview
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