4 B2B Social Media & SEO Blunders to Avoid
by ecplaza on Wed, Oct 26 2011 08:01:39
#1: Flying By the Seat of Your Pants
A "let's throw stuff at the wall and see what sticks" approach will only take you so far in social media. Consider your internet marketing plan to be just as essential as your traditional sales and marketing plans. Below are some questions you may want to ask yourself when creating your social content marketing strategy:
#2: Whoops! We Forgot to Optimize Our Social Media Profiles
Consider your social media campaigns your offsite SEO. What does this mean? Create content for your social campaigns the same way you would for your website. This means determining which keywords your audience is searching for, create relevant content utilizing those keywords, and be sure to adapt these as needed. Some things you may want to keep in mind.
#3: Avoiding Reacting to Negative Feedback
It is unrealistic to assume that there will never be negative feedback about your company. The internet is a sounding board for users to share their opinions, experience with companies or feedback on products. Pretty much anything you can think of people have something to say about it. While you can't control every detail of a users experience (or who they share it with) you can control how your business responds to their feedback.
#4: Failing to Measure the Success of Your Campaign
You've dedicated time, money, and resources to creating an online presence but what do you have to show for it? Effective measurement is key in running a successful social media marketing program. There are many free and paid tools on the market that will assist you in properly measuring your success from Google Analytics to Trackur. What are some of the metrics you should always make sure you're watching?
Social Media is becoming more and more essential for B2B companies of any size. When you look at the trends and data, it's easy to think of social as the new normal. Are you confident in your corporate social media strategy? An important step in the right direction is to determine your corporate social media readiness. Is your B2B business ready to be a social business?
Written By : AshleyZ, Top Rank Online Marketing Blog
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